The Broad

Located on Grand Avenue in the heart of Los Angeles area, The Broad showcases works by today’s most prominent artists. The Broad Art Museum honors Eli and Edythe Broad, who donated $140 million to construct the museum that now houses their art collections. The permanent collection galleries are open to the public at no cost. However, not all events are free, and costs may vary depending on the exhibit and/or the event itself. The store first welcomed customers in September of 2015.

The new facility that serves as home to The Broad was created by the teams at Diller Scofidio + Renfro Architects and Leslie E. Robertson Associates, Inc. The total price tag is predicted to reach around $140 million. The museum is situated next to Frank Gehry’s famed Walt Disney Concert Hall, and its porous, “honeycomblike” facade is meant to contrast with the concert hall’s bright metallic perforated exterior while yet paying homage to its architectural presence. The inspiration for the design came from the idea of “the veil and the vault.” An envelope made of permeable material, “the veil” envelops the entire structure and allows natural light to enter the interior space through a series of filters. The fiberglass-reinforced concrete rhomboidal panels that make up this skin weigh in at 2,500 each and are attached to a 650-ton steel framework. Storage, labs, curatorial areas, and administrative offices are all housed in the “vault,” a concrete torso in the building’s center.

The museum’s three levels provide 50,000 square feet of exhibition space, with 35,000 square feet of column-free gallery space on the third floor and 15,000 square feet on the first floor. The 318 skylight monitors allow for diffused northern light to penetrate the roof. There is no front desk in the non-Euclidean lobby; instead, staff members who work in visitor services use mobile devices to greet customers. There’s a 105-foot escalator and an open elevator that take you from the lobby to the exhibition halls.

Nearly 2,000 pieces of modern art by 200 artists may be found at The Broad, including pieces by Cindy Sherman, Jeff Koons, Ed Ruscha, Roy Lichtenstein, and Andy Warhol (who contributed a “Single Elvis” from 1963). In 2015, the museum hinted that it was acquiring the “Single Elvis,” driving up pop art prices to new heights.

Yayoi Kusama’s Infinity Mirrored Room: The Souls of Millions of Light-Years Away; Ragnar Kjartansson’s massive nine-screen movie The Visitors; Julie Mehretu’s 24-foot-wide canvas Beloved; and Goshka Macuga’s photo-tapestry Death of Marxism, Women of All Lands Unite are also noteworthy installations. In addition to having 129 items by Cindy Sherman, the museum boasts the greatest collection of her work anywhere in the world.

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